The Central Bureau of Statistics’ (BPS’) data indicated growth of 6.12 percent in the number of foreign tourist arrivals in Indonesia in February 2019, reaching 1.27 million, compared to 1.2 million in February 2018.

During the January-February 2019 period, 2.48 million foreign tourists had arrived in the country, an 8.19 percent rise, as compared to 2.3 million during the same period in 2018, BPS Chief Suhariyanto stated here on Monday.

In February 2019, Malaysian tourist arrivals had reached 275.3 thousand, up 33.67 percent than that in February 2018.

China stood second, with 200.9 thousand tourists, or a decrease of 6.31 percent, as compared to that during the corresponding period last year.

Singapore was placed third, with 147.9 thousand tourists, or a 17.86 percent rise.

Of the total foreign tourist arrivals, 731.45 thousand arrived in Indonesia aboard flights, 354.98 thousand by ships, and 184.40 thousand by means of land transportation.

Meanwhile, the Indonesian government has set a target of receiving 20 million foreign tourists in 2019.

Tourism Minister Arief Yahya noted in a recent statement that Indonesia had recorded more than 15.81 million foreign tourist arrivals last year, up 12.58 percent, as compared to 14.04 million a year earlier.

The tourism ministry had named five countries as the highest contributors of tourists to Indonesia last year: Malaysia, with 2.50 million, or 15.83 percent; China, with 2.14 million or 13.52 percent; Singapore, with 1.77 million or 11.19 percent; Timor Leste, with 1.76 million or 11.15 percent; and Australia, with 1.30 million or 8.23 percent.

Tourism strategy for Indonesia

At the 50^th anniversary of the Indonesian Hotels and Restaurants Association in mid-February 2019, Indonesian President Joko Widodo emphasized that the tourism industry should become the biggest industry in Indonesia in terms of foreign exchange earnings. Indonesia – a huge Archipelago that consists of more than 17.000 islands – has so much to offer to (foreign) tourists, such as beautiful beaches and countryside, flora & fauna, diving spots, wildlife, culture, culinary, historic relics as well as vibrant city life. However, so far, it fails to tap its full potential.

• In many international rankings – such as the Most Beautiful Countries in the World Index or the Global Muslim Travel Index– Indonesia is ranked highly. It means that the international community acknowledges Indonesia’s beauty. However, despite such great (free) publicity, Indonesia continues to lag behind its regional counterparts in terms of foreign tourist arrivals (specifically trailing behind Thailand, Malaysia and Singapore… and possibly soon behind Vietnam). The article first puts Indonesia in regional perspective by comparing foreign tourist arrivals in several Southeast Asian nations (with some help from the latest Travel and Tourism Competitiveness report).

• Secondly, we focus on recent government efforts and strategies that aim at attracting more foreign tourist arrivals in Indonesia, including infrastructure development, the visa-free visit entry for many nations, and specifically the “Ten New Bali” program.

Find out what is the 10 New Bali project and how it will shape the future of Indonesia

• Within the “Ten New Bali” project there are four so-called “Super Priority Destinations”, namely: Toba Lake (North Sumatra), Borobudur (Central Java), Mandalika (Lombok), and Labuan Bajo (Flores). We discuss the tourism potential of each of these four regions and also zoom in on the challenges that are encountered in these planned new growth centres.

• The Indonesian government wants to develop “new Bali” project (replicating the success of this island that managed to welcome more than six million foreign visitor arrivals in 2018). However, in the article, we discuss whether it is realistic to copy-paste this success. Therefore, we first analyze what Bali’s strengths actually are (in other words, why does Bali attract so many tourists) and then discuss if these Bali-specific strengths can be found in other regions in Indonesia.

• Sudden sharply rising investment in a previously less developed tourist area (implying there is a sudden influx of investors, workers and, later, tourists in the region) could actually give rise to social tensions among the ‘native population’. It is therefore important for locals (in the targeted areas) to participate in these development programs.

• The organization of events as well as general marketing and promotion are great tools to attract new tourists into Indonesia. The Joko Widodo administration has done some great work in terms of marketing or branding Indonesia overseas. We provide some examples as well as our thoughts regarding specific target audiences to make promotional and marketing campaigns more effective.

• In the years ahead halal tourism is expected to grow markedly, and Indonesia has the perfect ‘internal make-up’ to become a great destination in terms of halal for THE tourism industry in Indonesia in 2019

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