Welcome to the third instalment of our blog series explaining why and how Lombok is emerging as the new Bali. Today, we focus on Lombok’s future. If you haven’t explored our previous posts, we recommend diving into Lombok’s natural wonders and cultural highlights. Lombok boasts in credible nature and culture, with volcanoes, waterfalls, coral gardens, pristine beaches, plantations, festivals, temples, and an atmosphere reminiscent of Bali 20 years ago. These factors have significantly increased Lombok’s popularity among travellers. Now, let’s explore how Lombok is becoming the new Bali.

10 Priority Tourism Zones

President Joko Widodo’s government identified ten destinations to become the “new Balis.” The goal was not to compete with Bali’s popularity but to boost tourism in other parts of Indonesia. This list included major destinations such as Wakatobi, Labuan Bajo, and Mount Bromo. Three of these destinations were prioritised for development: Lake Toba, Borobudur Temple, and the Mandalika area in Lombok.

Read more about Kuta Mandalika

The 10 New Bali Project

This initiative led to infrastructure development, easier transport, and less stringent investment regulations. The aim is to transform these destinations into eco-tourism examples in Indonesia, using environmentally friendly technologies. The Mandalika area is being promoted both locally and internationally to support tourism development in southern Lombok.

New AirAsia Hub in Lombok

In May 2019, AirAsia inaugurated its newest hub on Lombok, making it the fifth after Jakarta, Medan, Surabaya, and Bali. This development facilitated transport to the island, with direct international connections to Perth in Australia and Kuala Lumpur in Malaysia. Domestic destinations such as Jakarta, Bali, and Yogyakarta are also linked to Lombok.

“We are very pleased to inaugurate our newest hub here in Lombok, a destination with rich tourism charms, and one that holds a special place in many people’s hearts. Today’s announcement will not only enhance international and domestic connectivity but also create local job opportunities, stimulate tourism growth, and contribute to Lombok’s vitally important visitor economy,” said AirAsia Indonesia’s CEO, Dendy Kurniawan.

Read more about the 10 new Bali project

Grand Prix 2021

In 2021, Lombok hosted the Grand Prix at the Mandalika tourism resort on the southern coast of the island. President Jokowi and the Indonesia Tourism Development Corporation (ITDC) had confirmed Lombok as the venue, marking a significant return of a major racing event to Indonesia after more than two decades, with the last one held in Java. The Grand Prix attracted a large number of visitors and was a resounding success, significantly enhancing Lombok's profile as an international tourism destination.

Current Developments in Lombok

As of 2024, Lombok continues to grow as a prime tourist destination. Significant investments in infrastructure have improved connectivity and accessibility. The Mandalika area, in particular, has seen the development of luxury resorts, eco-friendly accommodations, and improved facilities for tourists. The island is now home to a range of activities from surfing and diving to hiking and cultural tours, catering to diverse traveller interests.

Sustainable Tourism in Lombok

Lombok is committed to sustainable tourism practices. Efforts to preserve its pristine environment include the promotion of eco-friendly accommodations, waste management initiatives, and community-based tourism projects. These initiatives ensure that Lombok remains a top choice for discerning travellers who value both natural beauty and responsible travel practices.

Conclusion

Lombok’s transformation into the new Bali is well underway. With significant investments in infrastructure, the establishment of a new AirAsia hub, and the hosting of international events like the MotoGP, Lombok has become a major tourism hotspot in Indonesia. Its natural beauty, coupled with these developments, makes it a must-visit destination for travellers seeking a unique and enriching experience.

By prioritising eco-tourism and sustainable practices, Lombok is not only preserving its pristine environment but also ensuring that it remains a top choice for discerning travellers. Whether you're drawn to its stunning beaches, cultural festivals, or adventurous activities, Lombok offers something for everyone. Embrace the future of tourism in Indonesia by exploring the enchanting island of Lombok, the new Bali.